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Start expressing your values ​​through your purchases today by switching stores. Choose businesses that put people first over profits.

Over 2 million monthly shoppers
have made the switch.

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I am ready to welcome change!

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Products made in
North America

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No advertising
general public

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Supports
families and jobs

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Safer products
for your home

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Family manufacturing business

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Comparable product prices

HOW DO OUR PURCHASES
MAKE A DIFFERENCE?

The illusion of choice

Many people believe they are choosing natural products. However, in many cases, these so-called “natural” brands have been bought up by large multinationals, which dominate the market.

In the United States, the consumer goods industry is largely controlled by a small number of large corporations, which shape not only the available supply, but also purchasing trends and supply chains... This concentration limits the real diversity of options and reduces transparency for consumers.

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Consumer goods manufactured to support the local and sustainable economy

By prioritizing products made in North America and rethinking the distribution of essential goods – such as toothpaste, deodorant, dish soap, laundry soap, lotions and shampoo – we are contributing to the emergence of a more resilient economic model. This model is based on shorter distribution channels, more ethical production and better control of our consumption habits, thus ensuring a positive impact in the long term.

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What is the actual distribution and use of your money?

Studies show that around 63% of the cost of consumer goods does not generate any direct benefit for the end consumer. A significant portion of the price paid is allocated to advertising expenses, distribution costs and financing large retailers, rather than improving the product itself.

But imagine a different model: a system where this 63% is reinvested directly into improving product quality, using safer ingredients and optimising the customer experience. A model where the priority is given to the real value perceived by the consumer rather than to commercial intermediaries.

By favouring this approach, consumers are no longer simply buying a product: they are making a conscious choice that promotes smarter, more sustainable consumption and more beneficial for the local economy.

Do these companies really deserve
our trust and support?

Are you looking to find a
partner to change all that?

Look no further, we have what you need!

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  • A successful multi-billion dollar American company with exemplary financial management and no debt.

  • Ranked among the world’s top 100 e-commerce platforms, demonstrating remarkable growth and influence in the digital industry.

  • Recognition by Forbes: Awarded the prestigious Best Employer in America award, attesting to a corporate culture focused on excellence and employee well-being.

  • Entrepreneurship Distinction: Recipient of prestigious awards from Ernst & Young, USA Today and CNN, highlighting innovative vision and exemplary leadership.

  • Awarded by the U.S. Chamber of Commerce and the Better Business Bureau, as a mark of trust and integrity in its business practices.

  • Leader in the online wellness sector, holding the number one position as a benchmark company in the digital wellness industry.

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Tous droits réservés

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